Resources
Tactics, scripts, and math
for the trades.
Industry guides, intake scripts you can steal, missed-call audits, and ROI math. All free, no email required.
By trade
Pick your industry.
For HVAC
After-hours emergencies, polar-vortex surges, maintenance plan upsells.
How HVAC shops use Laddr to answer every no-heat call and sell more memberships.
Read the for hvac pageFor Plumbers
2am burst-pipe calls, service-area gating, dispatch routing.
How plumbing companies cut after-hours missed calls and book emergencies before competitors.
Read the for plumbers pageFor Electricians
Panel upgrades, EV chargers, solar — the high-margin pipeline.
How electricians qualify and route the work that pays for the year.
Read the for electricians pageGuides
Operating manuals for the trades.
Operations
The 7-question intake script every shop should use
Why most intake scripts lose jobs and how to fix yours in 20 minutes.
8 min readMarketing
Missed-call audit: a 30-minute exercise
Pull your call logs, count what got missed, calculate what it cost.
12 min readOperations
After-hours coverage without burning out your team
On-call rotations, escalation rules, and when to use AI vs human.
10 min readReviews
How to ask for a review without sounding desperate
Timing, channel, and copy that triples response rate.
6 min readPricing
Trip charges that don't lose you the customer
Why $89 trip charges convert 30% better than $189 — and when not to discount.
7 min readHiring
Stop hiring for the front desk you used to have
What CSRs do now, what they shouldn't, and how to redesign the job.
9 min readLatest from the Trades Brief
Tactics in your inbox monthly.
What we learned from 12,000 HVAC calls in January
The polar vortex flooded shops with calls. Here's what the data showed about what got booked vs. missed.
Max Svejda
Apr 22, 2026
The script that doubled emergency conversion for a 3-truck shop
A simple change to the first 30 seconds of an intake call drove 47% more emergency bookings.
Colin Drew
Apr 14, 2026
Why the 24-hour review request beats the 7-day
We tested send-time intervals across 28,000 review requests. The data is clear and counter-intuitive.
Max Svejda
Apr 3, 2026
Free downloads
Steal these.
Missed-call audit template
Spreadsheet + 30-min instructions to quantify the leak in your shop.
After-hours intake script (3 industries)
Word-for-word scripts for HVAC, plumbing, and electrical — adapt to your shop.
On-call rotation playbook
Templates for fair rotations, escalation rules, and burnout prevention.
ROI calculator (Google Sheets)
Plug in your average ticket, missed calls, and conversion rate.
Tools
Free utilities for trades operators.
Missed-call ROI calculator
We'll tell you what missed calls are costing your shop this month.
Live LARA demo
Hear LARA on a real-style trades call. Pick the industry, hear the conversation.
Intake-script grader
Paste your current intake script. We'll grade it on 8 trades-specific criteria.
The Trades Brief
Monthly tactics. No fluff.
Missed-call recovery, lead conversion, reputation. Read in 5 minutes, applied in 30.