For plumbing companies
The 2 a.m. burst pipe call — booked before you wake up.
LARA answers your phone 24/7, screens the emergency, captures the address, and dispatches your on-call. You sleep through it.
Plumbing shops from solo owner-operators to 50-truck fleets run on Laddr.
1 in 3
after-hours plumbing calls go to voicemail
$1,420
average ticket on an emergency burst-pipe call
62%
of voicemail callers don't leave a message — they call the next plumber
Sample call
What it actually
sounds like.
Tuesday 2:14am — caller has water coming through the ceiling
LARA
Live · 02:11
Help — there's water coming through my kitchen ceiling. I think a pipe burst upstairs.
Okay, that's an emergency — I'll get a tech moving. Do you know where your main water shutoff is?
Uh — basement, by the front of the house?
Perfect. Shut it off if you can do it safely. While you do, what's your service address?
412 Maple, Williamsville.
Got it. Is anyone in the house with mobility issues?
No, just us.
Our on-call tech is 40 minutes out. I'm transferring you so he can stay on the line. Trip charge is $189, applied to repair.
Dispatched on-call tech, ETA 45 minutes
Address confirmed · main shutoff guidance given · transferred
How it works for you
Built for the calls you actually get.
Knows the difference between a leak and a flood.
Slow drip → next-day appointment. Active flooding → on-call dispatch with shutoff coaching while the tech rolls.
- Severity-tiered intake (drip / leak / active flow)
- Coaches caller through main shutoff while you dispatch
- Captures address, accessibility, pet info before transfer
- Hot-transfer to on-call when severity demands it
Only books jobs you can actually run.
LARA knows your zip codes, your travel surcharges, and which neighborhoods your trucks won't cross.
- Zip-code-level service area config
- Configurable travel surcharges by zone
- Polite decline + referral for out-of-area calls
- Saves you from the 90-minute trip to nowhere
Routes the $200 flush to a tech and the $40k repipe to your estimator.
Big jobs get a slower, careful intake — small jobs get same-day booking.
- Configurable thresholds for estimate-required jobs
- Routes commercial / multi-family separately
- Permit-required job flagging
- Estimator calendar booked separately from dispatch
Books in ServiceTitan, Housecall Pro, or your dispatch board.
Whatever you use to dispatch trucks today — LARA writes to it. No double-entry, no phone-tree headaches.
- ServiceTitan + Housecall Pro + Workiz integrations
- Falls back to Google / Outlook if you're scrappy
- Pushes contact + transcript to your CRM
- Customer texted a confirmation in your shop's voice
Run the math
One captured emergency covers Laddr for two months.
Avg plumbing emergency ticket
$1,420
After-hours calls missed per week
8
Conversion if answered
42%
Estimated monthly revenue recovered
$19,094
Based on a 5-truck residential plumbing shop. Your AM will model your real numbers in 20 minutes.
Why not just…
How Laddr stacks up for plumbing.
| Feature | Voicemail | Answering service | Laddr |
|---|---|---|---|
| Answers a 2am burst-pipe call | Customer hangs up, calls competitor | Yes, but generic — no shutoff coaching | Coaches the shutoff while dispatching your on-call |
| Knows your service area | No | Sometimes (for an extra setup fee) | Zip-code-level gating, surcharge zones built in |
| Cost | Free, but losing $X/mo | $400–800/mo + per-minute | Flat — see /pricing |
| Capacity on a frozen-pipe morning | Unlimited dropped calls | Long holds, dropped calls | Unlimited concurrent calls |
| Captures lead even when you can't book | No | Sometimes | Always — and Boost follows up next day |
FAQ
Questions specific to your trade.
Yes — and we tune it to your shop's standard. She gives clear, layperson instructions while you dispatch.
Sleep through the next 2am call.
30-minute demo. We'll run a sample plumbing emergency live so you can hear how she handles it.