The product
One front desk.
No lead unanswered.
LARA answers your phone. Pulse answers your website. Boost turns finished jobs into reviews. One inbox, one contact list, one timeline, so nothing slips between the calls, the clicks, and the follow-up.
Chat: answers your website
Pulse
Knows your shop as well as you do.
Pulse is trained on your business: your services, pricing, hours, neighborhoods you cover. It answers visitor questions, captures leads, and routes them straight into your inbox. Looks like your shop, lives only on your domain, mobile-first.
- Reads from your real services, hours, pricing, and service area, plus any PDFs or docs you upload
- Grabs the visitor's name, number, and the job before they leave
- Looks like your shop: your colors, your name, your way of talking
- Locked to your domain so it can't be embedded anywhere else
- Quick-tap buttons for your most common customer questions
Apex HVAC
Hi! Looking for HVAC service or have a question? I can help.
Do you serve 14216?
Yes, that's our home zip. Want me to grab your contact and have a tech reach out?
Lead capture
Voice: answers your phone
LARA
Picks up on the first ring. Every time.
LARA answers your inbound calls 24/7, sounds like she works at your shop, qualifies the job, and books the slot, even after hours. Calls you don't have to take. She transfers to your on-call when the job needs a human.
- Natural-voice phone answering (multiple voice options to match your shop)
- Asks the questions you'd ask, using your custom intake script
- Books straight onto your Google Calendar or Microsoft 365 / Outlook calendar
- Hands the call to your on-call tech for true emergencies
- Searchable transcripts and recordings for every call
LARA
Live · 00:47
"Need someone today. Furnace is out."
"I can get a tech to you by 9:30 AM. Want me to lock that in?"
Reviews: improves your reputation
Boost
Never ask for a review again.
Boost sends a review request 24 hours after every job, nudges them once if they don't reply, and routes captured reviews to platforms that bring you the first choice on Google, Facebook, and Trustpilot.
- Sends an email 24 hours after the job, with one polite reminder (text messages roll out after carrier approval)
- Secures a review without spamming the customer
- Routes captured reviews to your preferred platforms (Google Business Profile, Facebook, and Trustpilot)
- Every new review lands in your inbox so you can reply in 30 seconds
- Response templates for new reviews, ready to send
Last 30 days
4.9
Linda C.
Google"Fast, professional, and Steve explained everything. Would absolutely call again."
Mike R.
Google"Showed up on a Saturday for an emergency. Fair price. 10/10."
Pat L.
Google"Best HVAC experience I've had in 15 years of owning this house."
How it works
Go live in four steps.
01
Discovery call
Show us what a typical week of work looks like and we'll if it's a fit.
02
Setup
We set up LARA, Pulse and Boost for your business. 5-7 days until you're live. About an hour of your time.
03
Go live
We launch together, keeping a close eye to fix any hiccups.
04
Optimize
We review what's working, what's not, and where to climb next.
Your 30-minute call
This is what you get out of it.
Deliverables document
Your 30-minute call
Missed Call Audit
✓ IncludedWe pull 7 days of your actual call data (or run a 7-day capture on a parallel line) and put a real dollar number on what you missed. Specific calls. Specific dollars.
Meet LARA
✓ IncludedMeet LARA trained on your shop — your services, hours, and pricing. You call in, hear her on a real call, and you can keep the recording.
Calendar Integration Plan
✓ IncludedHow Laddr connects to your calendar (Google Calendar or Microsoft 365), how long the install takes, and what happens to your existing call routing.
30-Day Recovery Forecast
✓ IncludedWhat you'd recover in the first 30 days, at your ticket size, at your miss rate. On paper. Yours to keep.
Pulse Site Audit
✓ IncludedWe look at your site and list the most common questions Pulse would answer for visitors that your current contact form doesn't.
Boost Review Gap Report
✓ IncludedYour current Google review count vs. the top three shops in your zip, and how many review-request texts it'd take to pass them in 90 days.
30-day free trial
Free trialTry Laddr free for 30 days. Add your card at checkout but you won't be charged until day 31. Cancel anytime during the trial and you owe nothing.
Onboarding capacity
Six slots / monthWe onboard six shops a month. When the slots are gone, the next call books into next month.
FAQ
Common product questions
Not for LARA. LARA works with any phone number. Pulse needs a website to install on. Boost needs review platform accounts (Google Business Profile, etc.).
Want to see what it costs?
Plans are straightforward. Three products, monthly billing.