Every missed call is$189 walking out the door
While you're under a sink, on a roof, or in a panel, your phone is ringing, and 27% of those calls go unanswered. Laddr answers on the first ring, qualifies the job, and books it straight to your calendar. You keep working. The calendar fills itself.
Incoming call
+1 (716) ••• 3402
Buffalo, NY · Saturday · 7:14 AM
LARA
for Apex HVAC
LARA
Apex HVAC, this is LARA. How can I help?
Caller
My furnace just stopped, it's freezing. Can someone come today?
LARA
I'm so sorry. Can I get your zip and a callback number?
Caller
14216. Cell is best, this number.
Proof, not promises
Saturday 7:14 AM. No-heat emergency.
LARA picks up on the first ring. Qualifies the job. Books the slot. Sends you the lead while you're on another job.
Worried your customers will know it's AI? LARA introduces herself by name and never pretends to be human. Most callers are just glad someone picked up at 7am on a Saturday.
The platform
Three products.
One front desk.
Voice: answers your phone
LARA
Picks up on the first ring. Every time.
Sounds like she works at your shop. Asks the questions you'd ask, books the slot on your calendar, hands the call to your on-call tech for emergencies. The phone agent who doesn't take lunch.
- 24/7, including Christmas Eve and Saturday mornings
- Books straight onto your Google Calendar or Microsoft 365 / Outlook calendar
- Hands the call to your on-call tech for emergencies
LARA
Live · 00:47
"Need someone today. Furnace is out."
"I can get a tech to you by 9:30 AM. Want me to lock that in?"
Chat: answers your website
Pulse
Knows your shop as well as you do.
Trained on your services, your hours, your pricing, your service area. When somebody pokes around your site at 11pm, Pulse answers their actual question and grabs their number, instead of letting them bounce to the next shop on Google.
- Reads from your real services, hours, and pricing, not generic stuff
- Grabs the visitor's name, number, and the job before they leave
- Looks like your shop: your colors, your name, your way of talking
Apex HVAC
Hi! Looking for HVAC service or have a question? I can help.
Do you serve 14216?
Yes, that's our home zip. Want me to grab your contact and have a tech reach out?
Lead capture
Reviews: grows your reputation
Boost
Never ask for a review again.
Emails the customer 24 hours after the job (text messages roll out after carrier approval). If they don't respond, it nudges them once more. You stop forgetting to ask. The 5-stars start stacking up.
- Sends an email 24 hours after the job, with one polite reminder (text messages roll out after carrier approval)
- Routes captured reviews to your preferred platforms (Google Business Profile, Facebook, and Trustpilot connectors rolling out)
- Every new review lands in your inbox so you can reply in 30 seconds
Last 30 days
4.9
Linda C.
Google"Fast, professional, and Steve explained everything. Would absolutely call again."
Mike R.
Google"Showed up on a Saturday for an emergency. Fair price. 10/10."
Pat L.
Google"Best HVAC experience I've had in 15 years of owning this house."
The hidden bill
You're already paying it.
You just can't see it.
Based on an average 5-truck HVAC, plumbing, or electrical shop: 4 jobs/truck/day, $450 blended ticket, 27% miss rate (Invoca). Best case in this size range is $241K a year. Worst case is $2.01M. Yours is in there somewhere.
Last week's invoice
Unpaid- Mon 06:48 PM$2,400
Missed call · 'furnace not heating'
After-hours emergency, 1.4× weekday ticket
- Tue 07:12 AM$680
Missed call · 'need someone today'
Repair-ticket estimate from the sample shop model
- Tue 11:46 AM$840
Voicemail · no callback
78% of homeowners never call back
- Wed 09:31 AM$450
Missed call · routine service
$450 blended ticket
- Wed 04:18 PM$3,150
Missed call · install quote request
Quote request → larger-ticket repair or replacement
- Thu 06:02 PM$2,800
Missed call · after-hours emergency
Weekend/evening premium, faster competitor wins
- Fri 05:47 PM$1,820
Missed call · weekend rush
41% of online jobs book after-hours
- Sat 08:14 AM$2,400
Missed call · no-heat emergency
Only 48% of home-services shops respond after-hours
- Sat 02:33 PM$540
Missed call · capacitor replacement
Standard parts-and-labor service call
- Sun 11:03 AM$1,040
Missed call · drain backup
Plumbing service average per ServiceTitan
This week
$16,645
Annualized
$865,479
Run your own numbers
Don't trust the average. Run yours.
Plug in your trucks, your tickets, your gut estimate of the miss rate. We'll show you what's leaking: weekly and annually.
ServiceTitan benchmark: 3 to 5
Industry benchmark: 27%
What you're losing this week
$16,644
Based on 5 trucks · 4 jobs/day · 27% missed · $450 ticket
What you're losing this year
$865,479
Math: jobs/day × miss rate ÷ (1 − miss rate) × ticket. Per-call uses 42% booking rate (ServiceTitan). Operating year: 5 days × 52 weeks. Excludes after-hours and weekend premium, so your real number is probably higher.
See what Laddr would catch this week01
30-min call
We learn your shop: services, pricing, calendar, who's on-call.
02
5-7 days, we set it up
We build LARA to sound like your shop, put Pulse on your site, turn Boost on. About an hour of your time, total.
03
You go live
We sit on the first week of calls with you and tune LARA until it sounds like your shop.
Meet the team
Built by people who've been on the truck.
Laddr didn't come out of a tech incubator. We watched friends in the trades lose money every day to a phone nobody could answer, so we built the front desk we wish they'd had.
Max Svejda
Co-founder, CEO
Came up in construction labor, then spent years selling reputation software to home-services shops. He has watched good operators lose jobs to a phone nobody answered.
Colin Lawless
Co-founder, CTO
Built the Laddr platform. Before software, it was painting and carpentry jobs picked up off Facebook.
Climb the Laddr