Boost

Tracked redirect URLs for review requests

Send the customer to one short link and let Boost route them — to Google, Facebook, or a private feedback form depending on rating intent.

Max SvejdaMax SvejdaCo-founder, CEO4 min readUpdated Apr 22, 2026
On this page

What a tracked redirect is

A tracked redirect is a short Laddr URL like useladdr.com/r/abc123 that customers tap from your review-request message. Behind the scenes, Boost asks for an intent rating, then sends the customer to the right destination — public review platform if they're happy, private feedback form if they're not.

Create one

  1. Open /boost/sources and connect at least Google Business Profile.
  2. Open /boost → Tracked redirects → New.
  3. Set the destination platforms in priority order (Google, then Facebook, then Yelp).
  4. Pick a slug — keep it short. /r/acme or /r/{{job_id}} both work.
json
{
  "slug": "acme",
  "intentPrompt": "How was your visit today?",
  "destinations": {
    "high": ["google", "facebook"],
    "low": "private-feedback"
  },
  "threshold": 4
}

Routing logic

Each tap on the link follows the same flow:

  1. Customer taps useladdr.com/r/acme.
  2. Boost shows a tiny intent screen: "How did we do?" with a 1–5 picker.
  3. If they pick 4 or 5, Boost redirects to your highest-priority public platform with a write-review link.
  4. If they pick 1–3, Boost shows a private feedback form. The submission goes to your inbox — never the public listing.

Use it in cadences

Replace {{review_link}} in any cadence template with the tracked redirect. Boost auto-substitutes the right URL per customer.

text
Hey {{first_name}} — quick favor: {{review_link}}

// Renders as: useladdr.com/r/acme?j=84219

What's allowed

Don't gate Google reviews

Google's policy says you can't redirect only positive reviewers to Google while diverting negative ones elsewhere. Boost defaults to compliant: every customer can leave a public review on any platform you've connected. The tracked redirect's job is to surface the platform they're most likely to use, not to gatekeep.

If you want stricter compliance, set the threshold to 1 — every customer goes straight to the public picker, no intent screen. Conversion drops about 15%, but you sleep better.

Done

Your tracked redirect is live. Watch /boost/reviews over the next 14 days — taps, intent ratings, and where customers actually completed the review all surface there.

Was this article helpful?

Keep going