Personalize review requests with merge variables

A review request that reads like a form letter gets ignored. One that opens with the customer's first name and names the job you just did for them feels like it came from a person. Boost lets you write the personal version once and send it to everyone.

Where the message lives

Open Boost → Cadences and pick a cadence, then open the step you want to edit. Each step has its own message, so a three-step cadence can open warm, follow up gently, and close with a direct ask.

Use merge variables

Inside a step's message you can drop in merge variables that fill in per recipient when the message sends: the customer's name, your business name, and the tracked review link. Write the sentence once with the variable in place and every send comes out personalized.

• Lead with the customer's first name so it reads as one-to-one.
• Name your business so it's obvious who's asking.
• Use the review link variable rather than pasting a raw URL, so clicks stay tracked. See Tracked redirects.

Set your sender identity

Open Boost → Settings to set the name and email your requests come from, plus the reply-to address. Send as a real person at your business, not a no-reply: customers are far more likely to open and respond when the sender looks human and replies go somewhere a person reads.

Test before you send

Send a test of the cadence to yourself (test sends go to an owner or admin) and read it the way a customer would. Check that every variable filled in correctly, the link works, and the tone sounds like you. Fix it in the step editor and test again until it's right.