About
Max writes about front-desk economics for trades businesses: missed calls, lead response, booking rates, review cadence, and the operating systems that help small shops stop leaking revenue.
His focus is source-backed, owner-operator-friendly math. No magic multipliers, no fake urgency, and no pretending every missed ring is automatically a replacement job.
At Laddr, he works on go-to-market, customer operations, and the practical front-desk workflows that help trades businesses turn demand into booked work.
Areas of focus
OperationsFront-desk economicsReview systemsLead response
By the numbers
- Posts written3
- Total read time37m
- Writing sinceMay 2026
